We Teach What We Actually Do

Pip Seymour is the founder of Seymour Digital Media and the lead SEO and content strategist at KnowHow Marketing Lab. With over 20 years of digital marketing agency experience, Pip has helped hundreds of medium-sized businesses improve their Google rankings using data-driven SEO methods.

Pip specialises in Google Search Console analysis, GA4 reporting, content strategy, and Generative Engine Optimisation (GEO) - the practice of optimising content to be cited by AI systems like ChatGPT and Google AI Overviews.

Pip's approach is always data-first: no guessing, no vanity metrics, no link building. Just clear analysis of what Google is already telling you and a strategy to act on it.

Phelan Lewis is the Google Ads and marketing analytics lead at KnowHow Marketing Lab. He has managed millions of dollars in Google Ads spend across industries including retail, professional services, healthcare, and manufacturing.

Phelan's expertise covers the full Google Ads ecosystem: Search campaigns, Display, Performance Max, Google Ads Editor, and AI-powered bidding strategies. He also leads the AI marketing and automation training in The Lab.

Phelan believes that Google Ads only works when it is connected to solid analytics. His training always starts with GA4 and conversion tracking before touching a single campaign.