Learn how to get your business found on Google — using real data, not guesswork. This AI + SEO course is a structured SEO accelerator that takes you from zero to a working data-driven strategy. Covers keyword research, Google Search Console, GA4, on-page SEO, and content strategy for AI-driven search.
Taught by Pip Seymour and Phelan Lewis - two Canadian agency owners with 20+ years of hands-on experience at Seymour Digital Media.
100% free · No credit card · No sign-up required to watch videos
Most SEO courses give you theory. This AI + SEO accelerator gives you a repeatable, AI-powered system — the same one we use at our agency for medium-sized businesses across Canada.
In 5 structured modules, you'll go from setting up your tools to publishing content that ranks. AI is built into every step — use ChatGPT, Gemini, and Manus to do keyword research, write title tags, and optimise your content in a fraction of the time.
Five modules that take you from "I don't know where to start" to running a real, data-driven AI + SEO strategy for your business.
How Google finds, reads, and ranks web pages. Learn search intent, SERPs, and how to use AI tools to understand what your audience is actually searching for.
AI tip: Use ChatGPT to map search intent for any topic in seconds — before you write a single word.
Set up Google Search Console and Google Analytics 4 - the two free tools that show you exactly what is happening on your website. Plus AI tools to help you interpret the data faster.
AI tip: Ask AI to explain your GA4 and GSC reports in plain language — no data analyst required.
Find the exact words your customers type into Google using Google Keyword Planner. Learn how to use AI to expand your keyword list and spot content gaps your competitors miss.
AI tip: Use AI to generate 50 keyword variations from one seed term — then validate them in Keyword Planner.
Write title tags, meta descriptions, and internal links that help Google understand your site. Use AI to speed up on-page optimisation without losing your brand voice.
AI tip: Use AI to draft title tags and meta descriptions at scale — then edit for brand voice in minutes.
Optimise your Google Business Profile so you show up in local search results. Learn how AI-powered search is changing local visibility and what to do about it.
AI tip: AI Overviews and Google AI now pull from your Business Profile — learn exactly how to optimise for both.
This course uses Google's own official tools and documentation
The AI + SEO course gives you the foundation. The Lab gives you live Q&A every Thursday, a monthly deep-dive training, the AI Marketing & Automation course, and a private group of marketers doing the same work you are.
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Book a free 30-minute call with Pip or Phelan. We will look at your current SEO, tell you exactly what to fix first, and answer your questions - no sales pitch.