Learn How to Use AI + SEO to Get Found on Google
A free 5-module course for medium-sized businesses. No jargon. No guesswork. Just a clear, data-driven method that actually works — taught by agency veterans with 20+ years of experience.
Instant access · No credit card · Cancel anytime
What You Will Learn
Five practical modules — each with video lessons, a worksheet, and an AI tip you can use immediately.
SEO Fundamentals
How Google finds, reads, and ranks web pages — and how AI is changing the rules.
AI tip: Use ChatGPT to map search intent for any topic in seconds.
Setting Up Your SEO Tools
Google Search Console and GA4 — the two free tools every business needs.
AI tip: Ask AI to explain your GA4 reports in plain language.
Keyword Research Basics
Find the exact words your customers type into Google using free tools.
AI tip: Use AI to generate 50 keyword variations from one seed term.
On-Page SEO Essentials
Title tags, meta descriptions, and internal links that help Google understand your site.
AI tip: Use AI to draft title tags and meta descriptions at scale.
Google Business Profile
Optimise your profile so you show up in local search and AI Overviews.
AI tip: AI Overviews now pull from your Business Profile — learn how to optimise for both.
What People Say About Pip and Phelan
Reviews of Seymour Digital Media, the agency behind KnowHow Marketing Lab
"Pip was absolutely amazing — super knowledgeable and always willing to go the extra mile."
"Pip and Phelan are incredibly knowledgeable on all things Google Business and Google Search Console."
"We instantly saw an increase in traffic on all our sites. Their attention to detail has been fantastic."
"Our goals have been met, monthly budgets have been on point and we have seen growth in multiple service areas."
Your Instructors
Pip Seymour
SEO & Content Strategy Lead
Founder of Seymour Digital Media. 20+ years helping medium-sized businesses rank on Google using data-driven SEO and AI.
Phelan Lewis
Google Ads & Analytics Lead
Google Ads and analytics specialist. Managed millions in ad spend. Leads AI marketing and automation training in The Lab.
Frequently Asked Questions
Is this course really free?
Yes — completely free. No credit card required. You get all 5 modules and access to the course platform at no cost.
How long does it take?
Each module is 15–25 minutes. You can complete the full course in a weekend, or work through it at your own pace.
Who is this course for?
Marketing teams and business owners at medium-sized businesses who want to get more traffic from Google without guessing or paying for expensive agencies.
Do I need any prior SEO knowledge?
No. The course starts from the basics and builds up. If you know how to use Google, you can do this course.
What happens after I complete the course?
You can join The Lab for $29/month to get access to the full training library, live Q&A sessions every Thursday, and monthly live Google Ads training with full recordings.
Ready to get more traffic from Google?
Join thousands of business owners learning the Data-First AI SEO Method. Free forever.
Start the Free Course →No credit card · Instant access · 5 modules