https://knowhowmarketinglab.com/ https://d2xsxph8kpxj0f.cloudfront.net/310419663028389518/RfGSqQsChvaaheLhAWutyi/pip-seymour-headshot_1d9c34f1.png Pip Seymour - SEO & Content Strategy Lead, KnowHow Marketing Lab Pip Seymour is the founder of Seymour Digital Media and lead SEO instructor at KnowHow Marketing Lab. https://d2xsxph8kpxj0f.cloudfront.net/310419663028389518/RfGSqQsChvaaheLhAWutyi/phelan-lewis-headshot_424d6a53.png Phelan Lewis - Google Ads & Analytics Lead, KnowHow Marketing Lab Phelan Lewis is the Google Ads and analytics lead at KnowHow Marketing Lab. https://knowhowmarketinglab.com/about https://d2xsxph8kpxj0f.cloudfront.net/310419663028389518/RfGSqQsChvaaheLhAWutyi/pip-seymour-headshot_1d9c34f1.png Pip Seymour - Founder, Seymour Digital Media & KnowHow Marketing Lab Pip Seymour has over 20 years of digital marketing agency experience specialising in data-driven SEO and content strategy. https://d2xsxph8kpxj0f.cloudfront.net/310419663028389518/RfGSqQsChvaaheLhAWutyi/phelan-lewis-headshot_424d6a53.png Phelan Lewis - Google Ads & Analytics Lead, KnowHow Marketing Lab Phelan Lewis has managed millions of dollars in Google Ads spend across retail, professional services, healthcare, and manufacturing. https://knowhowmarketinglab.com/blog https://img.youtube.com/vi/gw-OAn5R4AY/maxresdefault.jpg Finding Your First Keywords - KnowHow Marketing Lab Free SEO tutorial on keyword research for medium-sized businesses from KnowHow Marketing Lab. https://knowhowmarketinglab.com/blog/data-driven-seo-guide-medium-sized-businesses https://images.unsplash.com/photo-1460925895917-afdab827c52f?w=1200&q=80 Data-Driven SEO Dashboard - Google Search Console and GA4 Analytics for Medium-Sized Businesses Data-driven SEO analytics dashboard showing Google Search Console and GA4 metrics for a medium-sized business. From the KnowHow Marketing Lab guide to data-driven SEO. https://knowhowmarketinglab.com/blog/google-analytics-4-setup-guide https://img.youtube.com/vi/dwTFHna3NcE/maxresdefault.jpg Google Analytics 4 Setup Guide - KnowHow Marketing Lab Step-by-step GA4 setup tutorial for medium-sized businesses. Learn how to configure Google Analytics 4 correctly from the start. https://knowhowmarketinglab.com/courses/seo https://img.youtube.com/vi/vc3_tzeZ-cU/maxresdefault.jpg Free SEO Course - Google Search Console Tutorial, KnowHow Marketing Lab Free SEO course covering Google Search Console, keyword research, on-page SEO, and content strategy for medium-sized businesses. https://d2xsxph8kpxj0f.cloudfront.net/310419663028389518/RfGSqQsChvaaheLhAWutyi/pip-seymour-headshot_1d9c34f1.png Pip Seymour teaches the free SEO course at KnowHow Marketing Lab Pip Seymour leads the free SEO course at KnowHow Marketing Lab, covering data-driven SEO, Google Search Console, and GA4. https://knowhowmarketinglab.com/courses/google-ads https://img.youtube.com/vi/Ec79dFI_bq0/maxresdefault.jpg Free Google Ads Course - Intro Class, KnowHow Marketing Lab Free Google Ads course covering campaign types, bidding strategies, ad groups, and performance optimisation for medium-sized businesses. https://d2xsxph8kpxj0f.cloudfront.net/310419663028389518/RfGSqQsChvaaheLhAWutyi/phelan-lewis-headshot_424d6a53.png Phelan Lewis teaches the free Google Ads course at KnowHow Marketing Lab Phelan Lewis leads the Google Ads and analytics training at KnowHow Marketing Lab. https://knowhowmarketinglab.com/blog/seo-and-analytics-coaching-for-marketers https://images.unsplash.com/photo-1552664730-d307ca884978?w=1200&q=80 SEO and Analytics Coaching for Marketers - KnowHow Marketing Lab Marketing team in a coaching session reviewing SEO and analytics data on a laptop. From the KnowHow Marketing Lab guide to SEO and analytics coaching for marketers. https://knowhowmarketinglab.com/blog/seo-coaching-for-small-business https://images.unsplash.com/photo-1432888498266-38ffec3eaf0a?w=1200&q=80 SEO Coaching for Small Business — What It Looks Like and How to Get Started Small business owner reviewing their website SEO data on a laptop with Google Search Console open. From the KnowHow Marketing Lab guide to SEO coaching for small businesses. https://knowhowmarketinglab.com/blog/google-ads-coaching-for-small-business https://images.unsplash.com/photo-1556742049-0cfed4f6a45d?w=1200&q=80 Google Ads Coaching for Small Business — What It Costs and How to Get Results Small business owner reviewing Google Ads performance on a laptop at their desk. From the KnowHow Marketing Lab guide to Google Ads coaching for small businesses. https://knowhowmarketinglab.com/blog/google-ads-coaching-for-marketers https://images.unsplash.com/photo-1551288049-bebda4e38f71?w=1200&q=80 Google Ads Coaching for Marketers — What to Look For and How It Works Marketer reviewing Google Ads performance data on a dashboard during a coaching session. From the KnowHow Marketing Lab guide to Google Ads coaching for marketers. https://knowhowmarketinglab.com/framework https://img.youtube.com/vi/dwTFHna3NcE/maxresdefault.jpg The KnowHow Marketing Framework - Measure, Optimise, Grow The KnowHow Marketing Framework: a data-driven approach to SEO, Google Ads, and digital marketing for medium-sized businesses.