Free Data Driven SEO Course

Your Free Data Driven SEO Course

Dive into the world of Data Drive Search Engine Optimization (SEO) with our comprehensive free course, SEO Accelerator – Intro to Data Driven SEO. Whether you’re new to SEO or looking to refresh your knowledge, this course is designed to enhance your understanding of what truly matters in SEO today. Learn to master keyword research, optimize your website effectively (CRO) Conversion Rate Optimization, and achieve higher rankings on Google effortlessly. Click here to join the SEO Accelerator Lab – It’s Free!

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What Will You Learn?

Google Search Console Integration: Learn how to seamlessly add Google Search Console to your website.
Decoding Keywords & Search Intent: Understand the mechanics of keywords and create content that ranks.
Utilize Essential Free Tools: Employ data-driven tools to like GA4 to monitor traffic, user behaviour, and search rankings to optimize both visibility and engagement.

SEO Lab Intro

The course includes over videos that cover the following topics:

  • How Search and Search Engine Results Pages Work
    Explore how search engines work, including insights into algorithms, ranking systems, and search intent.
  • Keyword Research & Search Intent: How to find and analyze the keywords themes that your target audience is searching for.
  • On-Page SEO:Implement best practices to enhance your site’s structure and content.
  • Google Analytics 4: Set up and utilize GA 4 to track and elevate your site’s performance.
  • Navigating Google Search Console: From verifying site ownership to submitting sitemaps and analyzing search data.
  • Troubleshooting Tips: Solve common SEO issues that might affect your site’s performance.

By the end of the course…

By the end of this course, you will be good at using Google Analytics 4 and Google Search Console. You will understand the details of keyword research, search intent, and use on-page SEO techniques. You’ll also be good at improving your Google Business Profile. You’ll use your data to make smarter choices for your business online. These choices will boost search rankings and improve user engagement.

Don’t Miss Out – Enroll for Free Today and Start Optimizing!

Enroll Now – It’s Completely Free!

Transform your approach to SEO with our SEO Accelerator – Intro to Data Driven Labs. Start your journey to the top of the search results now!

Join the Data Driven SEO Course Today!

JOIN THE LAB

What our students have to say!

The course was everything I needed!

I used to do local SEO and didn’t get too much into the analytics part of it. I was having issues with search console and analytics. The course has helped me so much.
Dave

I would definitely recommend this for beginners!

The SEO Lab Intro presented by instructor Pip Seymour is great for people who want to learn and gain knowledge about digital marketing, particularly SEO. As a beginner, I found her courses easy to follow and understand.
Hannah

What else is included with this free course?

Free checklists, guides, and worksheets to help you implement every step

Free Facebook community with Live trainings and videos. Free Sheets & Strategies

Extra resources and tool suggestions to help you master SEO like a pro

Kickstart Your SEM Career with Expert Insights and Hands-On Training

Embark on your journey to becoming a SEM expert with our premier free course, SEO Intro Lab – Mastering Google and Beyond. Ideal for aspiring SEM consultants, this course covers the essentials of SEO (Search Engine Optimization) and PPC (Pay Per Click) advertising, providing you with the tools, tactics, and strategies necessary to drive more web traffic and enhance online visibility.

Join Our Lab for Free and Start Learning Today!

Click here to enroll in the SEO Intro Lab – It’s Free!

Why Choose the SEO Intro Lab?

Becoming a SEM consultant requires a deep understanding of both SEO and PPC. Our course is designed to equip you with this knowledge through a comprehensive curriculum that dives into how search engines crawl and index content, what they value, and how you can leverage this information to your advantage.

What Will You Learn?

  • Understanding Google’s Algorithms: Learn the inner workings of Google and how to optimize your content to rank higher.
  • SEO Fundamentals: Gain insights into effective SEO strategies and PPC tactics that drive traffic and improve conversions.
  • The Art of Conversion Rate Optimization: Explore how to convert visitors into customers using proven CRO methods.
  • Advanced Tools and Analytics: Master the use of data and analytics tools to refine your SEM strategies.

Exclusive Insights from Industry Leaders:

  • Learn directly from two seasoned Digital Marketing Agency Owners with 37 years of combined experience in SEO, Google Ads, CRO, and web development.
  • Their expertise in perception psychology and digital marketing strategies will provide you with a unique edge in the competitive SEM landscape.

SEO Course Highlights:

Search Engine Marketing Fundamentals: Understand the basics of how search engines work, including crawling, indexing, and ranking processes.
Keyword Research, Search Intent, & SEO Tactics: Discover the latest SEO strategies and learn how they evolve over time.
Search Engine Results Page Mastery. Get hands-on experience with Google Ads to enhance your PPC campaigns.
Practical Experience Complete the course and receive a certification that showcases your newfound SEM expertise.


By the end of this course, you will have a solid foundation in both the theoretical and practical aspects of SEO. You’ll be well-prepared to implement effective SEM strategies, use advanced tools for optimization, and understand the dynamics of digital marketing to excel as a SEM consultant.

Don’t Wait – Enroll for Free Now and Elevate Your SEM Skills!

Sign Up for the Free SEO Intro Lab Course Here!

Jumpstart your career in search engine marketing with our SEO Intro Lab – Mastering Google and Beyond. Start learning today and take the first step towards becoming a search engine optimization specialist!

Meet The SEM Expert Consultants

Pip Seymour

Search Engine Marketing (SEM) Specialist

Pip helps creative entrepreneurs and agency owners build wealth and develop innovative winning marketing strategies. Her expertise includes search engine optimization, Google ads, Google Analytics, lead generation, and creative strategy building and allowing owners to focus on what they do best.

Phelan Lewis

Search Engine Marketing (SEM) Specialist

Phelan is a developer with frontline customer support Guru experience at Shopify. He loves diving into the data, building websites, fixing problems, and helping businesses understand what their marketing efforts are doing. Self-taught in Javascript, React, and Vue skills. Together we deliver SEO, CRO, and Google ADS to businesses in the USA & Canada.

Frequently Asked Questions

SEO is the process of improving your website. It aims to increase its visibility. People search for things related to your business in Google and other search engines. They look for products or services. The more visible your pages are in search results, the more likely you are to get attention. You will attract both new and existing customers to your business.

The course is taught through pre-recorded videos and written content. There are also templates, workbooks, guides, and checklists to help you implement what you’ve learned.

SEO can help any business or person who wants to grow their online presence. It can help them attract more traffic to their website. This includes small businesses, large corporations, bloggers, nonprofits, and even government agencies.

Yes, SEO still works. It continues to be a crucial component of digital marketing strategies, as it helps businesses gain greater visibility online and attract organic traffic, which often leads to increased engagement and conversions

SEO is not an overnight strategy. The time to see SEO results can vary widely. It’s usually a few months to a year. The time depends on the industry’s competitiveness. It also depends on the quality of the SEO strategies used. And on ongoing changes in search engine algorithms.

We report SEO effectiveness by tracking metrics. These include organic traffic, search rankings, click rates, and conversion rates. Tools like Google Analytics, Tag Manager, and Google Search Console can help track these metrics. Other third-party tools can too. They can do it over time.

What is a Google penalty? How can we avoid it? A Google penalty is a punishment from Google. It is for websites that break its Webmaster Guidelines. To avoid penalties, follow best SEO practices. Also, avoid black-hat techniques like keyword stuffing and cloaking. Instead, focus on creating quality content.

They are links from one website to a page on another website. Google and other search engines consider backlinks as votes for a page. Backlinks can improve a site’s rank and visibility. The quality and relevance of backlinks can impact SEO performance.

How do I find the right keywords for my website? Keyword research involves finding the words and phrases. Potential customers use them in search engines. Tools like Google Keyword Planner and Google Search Console can help find key keywords. Also, SEMrush, Ahrefs, and Moz can help. These factors depend on the volume, competition, and relevance to your business.

What are the best tools for SEO analysis? Popular SEO tools include Google Analytics and Google Search Console. They also include SEMrush, Ahrefs, Moz, and Screaming Frog. These tools help analyze keywords. They track rankings and inspect backlinks. They also audit websites for technical and on-page SEO issues.

An SEO course can provide structured learning. It teaches best practices and insights into effective tactics. It can help people and businesses understand how to improve their site’s performance. It can also help them achieve higher rankings.

What will I learn in the SEO Intro Lab course? You will learn the basics of SEO. This includes keyword research. It also includes on-page optimization. It covers Google algorithms. It also covers using SEO tools like Google Analytics and Google Search Console.

Is there a certificate after the course? Yes, most SEO courses offer a certificate when you finish. You can add it to your resume or LinkedIn to show your expertise.

How can I improve my website’s SEO for free? You can do this by using keywords. Also, speed up your site and make it mobile-friendly. Make quality content often. And, get backlinks from good sources.

As a beginner, start with learning the basics of SEO, practice by starting a blog or small website, use Google Analytics to track your progress, and experiment with different SEO tactics to see what works best for your site.

Focusing on creating top-quality, relevant content is critical. It must answer the needs of your audience. Also, having a technically sound and user-friendly site can greatly impact your SEO..

What are the different types of SEO? The main types are on-page SEO, which means optimizing web pages. There is off-page SEO, which means actions off your site that impact rankings. And there is technical SEO, which means optimizing your site’s infrastructure.

The four pillars of SEO are technical SEO, on-page SEO, off-page SEO, and content.

How doesn’t Google Search Console not help with SEO(lol). Google Search Console provides tools and insights. They can help you understand how Google views your site. This allows you to improve your performance in search results.

SEO focuses on earning traffic through unpaid or free listings. PPC (Pay Per Click) is about buying traffic through paid search listings. PPC gives quicker results.

Basic tech skills can help. But, they are not needed to start learning SEO. Over time, understanding technical aspects better can help you optimize websites well.

What are search engine results pages (SERPs)?
SERPs is a short form for Search Engine Results Pages. They are the pages displayed by search engines in response to a query by a user. They contain both unpaid organic results and paid ads.

How often should I review my SEO strategy? It’s best to review your SEO strategy at least every quarter. But, some parts might need more monitoring. Regular reviews help adapt to algorithm updates and shifts in market trends.

Yes, good SEO improves site visibility and ranking. This increases traffic and the chance of converting visitors into customers.

What common SEO mistakes should I avoid? People commonly ignore mobile optimization. They also overlook meta descriptions and title tags. They use duplicate content and neglect user experience.

Local SEO focuses on optimizing a business’s presence for location-based searches. It includes managing online reviews and local citations. It also involves optimizing a Google My Business profile.

We offer support through the Know How Marketing Lab. A monthly membership. It is only $77per month or $287 per year and allows you access to an exclusive community with bi monthly Q&A and Live training sessions that dive into data driven SEO and Google Ads Topics

The SEO Accelerator Lab is for entrepreneurs, marketers, and people who want to learn how to implement their own SEO for their own business or they want to start learning SEO as a service. You can use what you learn to get more customers and dominate your industry. This course is ideal for both beginners and intermediates.

As soon as you join the Lab for Free. The course is entirely self-led and can be started at any time.

Prerequisites:
This course is designed for beginners who have little to no experience with Google Analytics, Tag Manager, Search Console, keyword research, on-page SEO, and Google Business Profile.

Prerequisites

None

Free SEO Class

Free SEO Accelerator

Master SEO in a Data Driven Way

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