SEO
Finding Your First Keywords
KnowHow Marketing Lab
Founding Member Pricing — Price Increases at 100 Members
Stop Guessing. Start Getting Results.
Weekly live training with Pip & Phelan — agency owners who've managed millions in ad spend. Free Q&A every Tuesday. Thursday is The Lab — where members get their real campaigns reviewed and fixed live.
Join Live Training — $29/mo79 Google Reviews·5.0 stars
🔬 Founding Member Pricing23 / 100 spots taken
Price increases to $49/mo at 100 members — lock in $29/mo now.
or try free first
- The Lab ($29/mo) — Thursday sessions where Pip & Phelan work through your real campaigns & SEO live, hands-on
- AI + SEO + Google Ads courses — step-by-step, no agency needed
- Try free first: 60+ videos + 5-module SEO course, no sign-up needed
LiveLab Sessions Thursdays
20+Years Agency Experience
60+Free Video Lessons
$29/moFounding Member Rate
AI + SEO Course
The AI + SEO Course Built for Business Owners
Most SEO courses are full of jargon and theory. This one is different.
The KnowHow Marketing Lab AI + SEO course teaches you how to use real data to grow your website traffic. You will learn how to use Google's own free tools - Search Console, GA4, and Keyword Planner - to make smart decisions for your business.
It is taught by Pip Seymour and Phelan Lewis - two Canadian agency owners with over 20 years of experience helping businesses get found on Google.
What you will learn
- How to rank on Google without paying for ads
- How to find the right keywords using free Google tools
- How to fix your website so Google understands it
- How to set up GA4, Search Console, and Tag Manager
- How to run your first Google Ads campaign
- How to use AI tools to speed up your marketing
No credit card. No catch. Just expert training. See our free resource library →
Our training follows the Google SEO Starter Guide and official GA4 documentation.
5 Course Modules
SEO Fundamentals
How Google finds, reads, and ranks web pages. Learn search intent, SERPs, and how to use AI tools to understand what your audience is actually searching for.
Setting Up Your SEO Tools
Set up Google Search Console and Google Analytics 4 - the two tools that show you exactly what is happening on your website. Plus AI tools to interpret the data faster.
Keyword Research Basics
Find the exact words your customers type into Google using Google Keyword Planner. Use AI to expand your keyword list and spot content gaps your competitors miss.
On-Page SEO Essentials
Write title tags, meta descriptions, and internal links that help Google understand your site. Use AI to speed up on-page optimisation without losing your brand voice.
Google Business Profile
Optimise your Google Business Profile so you show up in local search results. Learn how AI-powered search is changing local visibility and what to do about it.
Want to go deeper?
The Lab adds weekly live Q&A, monthly deep-dive training, and the AI Marketing & Automation course.
Compare plans →Free Video Library
60+ Free Marketing Lessons - Start Learning Today
Every video is free. No sign-up required to watch. Want live Q&A and community? Join free Power Hours → or Join The Lab ($29/mo) →
SEO
Google's Secret Weapon for FREE Keyword Research (No One Talks About This!)
KnowHow Marketing Lab
SEO
Google Search Console Tutorial: See How People Find Your Website (Complete Guide)
KnowHow Marketing Lab
SEO
Live Class | On-Page SEO
KnowHow Marketing Lab
Analytics & GA4
Google Analytics 4 Complete Tutorial: Master GA4 in Under 1 Hour (2025)
KnowHow Marketing Lab
Analytics & GA4
Tag Manager | Complete Overview
KnowHow Marketing Lab
Want live Q&A on these topics?
Take it further in The Lab
Thursday Lab sessions where Pip & Phelan work through your real campaigns live, plus Google Ads & SEO courses, AI tools, and a private community. All for $29/mo.
Structured Learning Paths
Start free — courses, videos, and weekly Power Hours in our Facebook group. Upgrade to The Lab when you're ready to go deeper.
Beginner → AdvancedFREE
Complete AI + SEO Course
Keyword research, on-page SEO, GSC & GA4 - built for business owners.
Enroll Free →Intermediate → Advanced
AI Marketing & Automation
ChatGPT for brands, AI agents, automation workflows - inside The Lab.
Access in The Lab →All Levels
Google Ads - Live Monthly
Search, Display & Performance Max. Taught live with full recordings.
Join The Lab →Not sure where to start? Try a free Tuesday Power Hour first → · Compare free vs. The Lab →
Start free. Go deeper when you're ready.
There's no wrong place to start. Join the free Facebook group for weekly Power Hours, or jump straight into The Lab for the full experience.
Business Marketing Mixer
Free Facebook group
Free
Forever free · No credit card ever
- Free Power Hours every Tuesday 12–1pm PT
- Live Q&A with Pip — real questions, real answers
- Topics: SEO, Google Ads, AI, Social Media
- Community discussion in the Facebook group
- Weekly session reminder emails
Go Deeper
The KnowHow Lab
Paid community on GoHighLevel
$29/monthEarly Access
Price increases as the community grows. Lock in your rate today.
- Everything in the free group, plus:
- Thursday Lab sessions — hands-on help with your real campaigns
- Monthly deep-dive training sessions
- Full on-demand course library
- Google Ads Mastery course
- AI & automation training
- Fillable worksheets & homework
- Private GoHighLevel community group
Powered by GoHighLevel · Secure checkout · Cancel anytime
Free · Every Tuesday · 12–1pm Pacific
Join our free Marketing Power Hours
Every Tuesday 12–1pm Pacific, Pip answers your real questions on Google Ads, SEO, and AI — live on Zoom. No slides. No pitch. Just answers.
Real Clients. Real Results.
What Our Clients Say
Business owners and marketing professionals across Canada — in their own words. Based on 79 Google reviews.
"I cannot recommend Seymour Digital Media Marketing enough! They were instrumental in helping me with my Google Business account. Pip was absolutely amazing — super knowledgeable and always willing to go the extra mile. Their expertise and attention to detail were evident every step of the way."
Jaime Hall
Business Owner
Google Review ★★★★★
"I had very little knowledge to improve our SEO, especially with everything shifting in the world of AI, and they helped us improve 2 sites. Our traffic is up, our impressions are up, and we finally show up on page one of search results!"
Eli Marentette
Business Owner
Google Review ★★★★★
"We've worked with Seymour Digital Media for many years. They support us with website help, SEO, Google Ads, local Google optimization, and e-commerce — all within a specialty industry that requires real expertise. The work truly speaks for itself."
Lesley McHale
Business Owner
Google Review ★★★★★
"The team at Seymour Digital are unlike any other marketing team we've connected with. They have had a serious impact on our mental health group practice — helping us get our therapists fully booked and expand our reach within the community."
Rysa Koch
Mental Health Practice
Google Review ★★★★★
About KnowHow Marketing Lab
Real Agency Experience. Real Results.
KnowHow Marketing Lab was built by Pip Seymour and Phelan Lewis - two digital marketing veterans with over 20 years of combined agency experience. We've managed millions in Google Ads spend, ranked hundreds of businesses on Google, and built data-driven marketing strategies for medium-sized businesses across North America.
We created KnowHow Marketing Lab because we believe every business deserves access to the same strategies that enterprise brands pay agencies six figures for. Our approach is data-first, jargon-free, and always actionable.
20+ Years
Agency Experience
GA4 + GSC
Data-Driven Methods
Google Ads
Certified Specialists
AI-First
Modern Strategies
Pip Seymour
SEO & Content Strategy Lead
Pip brings 20+ years of SEO and digital marketing agency experience. Specializes in data-driven SEO, Google Search Console, GA4, and Generative Engine Optimization (GEO) for medium-sized businesses.
Phelan Lewis
Google Ads & Analytics Lead
Phelan is a Google Ads specialist with deep expertise in campaign strategy, Google Ads Editor, Tag Manager, and AI-powered marketing automation. He's managed millions in ad spend across multiple industries.
Subscribe on YouTube
@knowhowmarketinglab · New videos weekly
Free Access · No Credit Card
Ready to Learn? Start for Free Today.
Get instant access to the AI + SEO course - 5 modules, no credit card, no catch.
Or join The Lab for Thursday hands-on campaign reviews, monthly training, and the full Google Ads course — all for $29/month.
Got Questions?
Frequently Asked Questions
Everything you need to know about KnowHow Marketing Lab.
From the Blog
Marketing Guides Worth Reading
AI + SEO
The Complete Guide to AI SEO
How to use AI tools to do keyword research, write content, and optimise your site - faster than ever before.
Read guide →Google AdsHow to Structure Ad Groups Based on User Intent
The ad group structure that actually works - based on what your customers are trying to do, not just what they type.
Read guide →GA4GA4 Set Up & Guide: Step-by-Step for Business Owners
Set up Google Analytics 4 the right way from day one. No guessing, no missing data.
Read guide →Google AdsGoogle Ads Masterclass: The 5-Week Roadmap to Profitable Campaigns
A structured 5-week plan to go from zero to running profitable Google Ads campaigns for your business.
Read guide →SEOData-Driven SEO: The Complete Guide for Medium-Sized Businesses
The full playbook for using real data - not guesswork - to grow your organic traffic.
Read guide →MethodologyThe Data-First AI SEO Method
Our branded framework for building an SEO strategy that is measurable, repeatable, and built for AI-driven search.
Read guide →CommunityThe KnowHow Lab — Join the Community
Thursday Lab sessions where Pip & Phelan work through your real campaigns live, plus advanced courses, AI tools, and a private group for $29/month.
Read guide →PodcastGeekSpeak — The Marketing Podcast
Monthly deep-dives on SEO, Google Ads, AI, and the latest in digital marketing. Hosted by Pip Seymour and Phelan Lewis.
Read guide →