SEO
Finding Your First Keywords
KnowHow Marketing Lab
100% Free - No Credit Card Needed
Learn SEO, Google Ads & AI Marketing - For Free
Free SEO, Google Ads & AI marketing training — taught by agency veterans with 20+ years of hands-on experience. Real data, no guesswork.
- 60+ free video lessons + full 5-module SEO course — no sign-up needed
- Go deeper in The Lab — weekly live Q&A, AI training & courses for $29/mo
60+Free Video Lessons
20+Years of Agency Experience
FreeStart — No Credit Card
$29/moThe Lab — Go Deeper
AI + SEO Course
The AI + SEO Course Built for Business Owners
Most SEO courses are full of jargon and theory. This one is different.
The KnowHow Marketing Lab AI + SEO course teaches you how to use real data to grow your website traffic. You will learn how to use Google's own free tools - Search Console, GA4, and Keyword Planner - to make smart decisions for your business.
It is taught by Pip Seymour and Phelan Lewis - two Canadian agency owners with over 20 years of experience helping businesses get found on Google.
What you will learn
- How to rank on Google without paying for ads
- How to find the right keywords using free Google tools
- How to fix your website so Google understands it
- How to set up GA4, Search Console, and Tag Manager
- How to run your first Google Ads campaign
- How to use AI tools to speed up your marketing
No credit card. No catch. Just expert training. See our free resource library →
Our training follows the Google SEO Starter Guide and official GA4 documentation.
5 Course Modules
SEO Fundamentals
How Google finds, reads, and ranks web pages. Learn search intent, SERPs, and how to use AI tools to understand what your audience is actually searching for.
Setting Up Your SEO Tools
Set up Google Search Console and Google Analytics 4 - the two tools that show you exactly what is happening on your website. Plus AI tools to interpret the data faster.
Keyword Research Basics
Find the exact words your customers type into Google using Google Keyword Planner. Use AI to expand your keyword list and spot content gaps your competitors miss.
On-Page SEO Essentials
Write title tags, meta descriptions, and internal links that help Google understand your site. Use AI to speed up on-page optimisation without losing your brand voice.
Google Business Profile
Optimise your Google Business Profile so you show up in local search results. Learn how AI-powered search is changing local visibility and what to do about it.
Want to go deeper?
The Lab adds weekly live Q&A, monthly deep-dive training, and the AI Marketing & Automation course.
Compare plans →Free Video Library
60+ Free Marketing Lessons - Start Learning Today
Every video is free. No sign-up required to watch. Want live Q&A and community? Join free Power Hours → or Join The Lab ($29/mo) →
SEO
Google's Secret Weapon for FREE Keyword Research (No One Talks About This!)
KnowHow Marketing Lab
SEO
Google Search Console Tutorial: See How People Find Your Website (Complete Guide)
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Live Class | On-Page SEO
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Analytics & GA4
Google Analytics 4 Complete Tutorial: Master GA4 in Under 1 Hour (2025)
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Analytics & GA4
Tag Manager | Complete Overview
KnowHow Marketing Lab
Structured Learning Paths
Start free — courses, videos, and weekly Power Hours in our Facebook group. Upgrade to The Lab when you're ready to go deeper.
Beginner → AdvancedFREE
Complete AI + SEO Course
Keyword research, on-page SEO, GSC & GA4 - built for business owners.
Enroll Free →Intermediate → Advanced
AI Marketing & Automation
ChatGPT for brands, AI agents, automation workflows - inside The Lab.
Access in The Lab →All Levels
Google Ads - Live Monthly
Search, Display & Performance Max. Taught live with full recordings.
Join The Lab →Not sure where to start? Try a free Tuesday Power Hour first → · Compare free vs. The Lab →
Start free. Go deeper when you're ready.
There's no wrong place to start. Join the free Facebook group for weekly Power Hours, or jump straight into The Lab for the full experience.
Business Marketing Mixer
Free Facebook group
Free
Forever free · No credit card ever
- Free Power Hours every Tuesday 12–1pm PT
- Live Q&A with Pip — real questions, real answers
- Topics: SEO, Google Ads, AI, Social Media
- Community discussion in the Facebook group
- Weekly session reminder emails
Go Deeper
The KnowHow Lab
Paid community on GoHighLevel
$29/monthEarly Access
Price increases as the community grows. Lock in your rate today.
- Everything in the free group, plus:
- Weekly Thursday Q&A 12–1pm PT with Pip & Phelan
- Monthly deep-dive training sessions
- Full on-demand course library
- Google Ads Mastery course
- AI & automation training
- Fillable worksheets & homework
- Private GoHighLevel community group
Powered by GoHighLevel · Secure checkout · Cancel anytime
Free · Every Tuesday · 12–1pm Pacific
Join our free Marketing Power Hours
Every Tuesday 12–1pm Pacific, Pip answers your real questions on Google Ads, SEO, and AI — live on Zoom. No slides. No pitch. Just answers.
Real Students. Real Results.
What Our Students Say
Medium-sized business owners, agency professionals, and entrepreneurs learning SEO and Google Ads - in their own words.
"Google Ads are a must if we want to be found and seen online. So glad I met Pip Seymour to help navigate this challenging space. She knows her stuff!"
Sally
Agency Owner
"I felt totally ignorant before the course. I needed to get more traffic to my website. I knew I had issues with my website's SEO. After the course I feel like I am an expert. I would rate the course as excellent!"
Bob
Photographer
"The course was everything I needed! I used to do local SEO and didn't get too much into the analytics part of it. I was having issues with Search Console and Analytics. The course has helped me so much."
Dave
Business Owner
"I learned a lot as a business owner. I have a much better understanding of what it takes for SEO and Google."
Lindsay
Agency Owner
About KnowHow Marketing Lab
Real Agency Experience. Real Results.
KnowHow Marketing Lab was built by Pip Seymour and Phelan Lewis - two digital marketing veterans with over 20 years of combined agency experience. We've managed millions in Google Ads spend, ranked hundreds of businesses on Google, and built data-driven marketing strategies for medium-sized businesses across North America.
We created KnowHow Marketing Lab because we believe every business deserves access to the same strategies that enterprise brands pay agencies six figures for. Our approach is data-first, jargon-free, and always actionable.
20+ Years
Agency Experience
GA4 + GSC
Data-Driven Methods
Google Ads
Certified Specialists
AI-First
Modern Strategies
Pip Seymour
SEO & Content Strategy Lead
Pip brings 20+ years of SEO and digital marketing agency experience. Specializes in data-driven SEO, Google Search Console, GA4, and Generative Engine Optimization (GEO) for medium-sized businesses.
Phelan Lewis
Google Ads & Analytics Lead
Phelan is a Google Ads specialist with deep expertise in campaign strategy, Google Ads Editor, Tag Manager, and AI-powered marketing automation. He's managed millions in ad spend across multiple industries.
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Ready to Learn? Start for Free Today.
Get instant access to the AI + SEO course - 5 modules, no credit card, no catch.
Or join The Lab for weekly live Q&A, monthly training, and the full Google Ads course - all for $29/month.
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Weekly live Q&A every Thursday, advanced courses, AI tools, and a private group for $29/month. Led by 20+ year agency veterans.
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Read guide →