Industries charge – Industry Rates
Hourly Rates: Google Ads management services typically range from $75 to $200 per hour, depending on the agency’s experience and expertise.
Flat Monthly Fee: Many agencies offer flat monthly fees, which can range from $1,500 to $5,000 or more, depending on the level of service and the size of the ad spend.
Ad Spend
The management fee is often correlated with the ad spend. For instance, it’s common for agencies to charge 10-20% of the monthly ad budget. For example, if the ad spend is $10,000 per month, the management fee might range from $1,000 to $2,000.
Customization and Expertise
Given the high level of customization, including advanced targeting, retargeting, and comprehensive reporting, fees could be on the higher end, reflecting the expertise required.
Estimated Cost
For a comprehensive plans: A fair monthly management fee might range from $3,000 to $5,000.
Higher-end services: If the ad spend is significant (e.g., $20,000+ per month) and the strategy involves highly sophisticated targeting and segmentation, the fee could be $5,000 to $7,500 or more.
Conclusion
Considering the detailed and customized approach outlined, you should expect to invest in the higher end of the spectrum, likely $4,000 to $6,000 per month for comprehensive Google Ads management.
This investment aligns with the strategic objectives of scaling marketing efforts and achieving significant growth through targeted and effective digital advertising.
