Search Engine Marketing (SEM) Master Course

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Welcome to the Search Engine Marketing (SEM)Master Course

WE’RE SO HAPPY YOU’RE HERE. LET’S GET STARTED!
Here you will learn the fundamentals of Google Ads and Search Engine Optimization.

With this knowledge, you will be able to create effective advertising campaigns and make your website more visible online. Whether you’re a beginner or a seasoned expert, this course has something for everyone.

So come prepared with your questions, and join us on an exciting journey towards digital marketing success!

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Master Course Overview

You Use Google every day. You already know what you’re doing. Where we start is where the Google User Starts… With Search!

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In this class, we will go through each of the things that need to be set up so we can make the most of our data.

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We’ll dive into everything keywords, from the anatomy to how to do keyword research. Be sure to check out the free keyword research checklist guide (as a download) and the free keyword research template.

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SEO is a marathon, not a sprint. Think of it like growing a garden.

There’s no magic bullet. In this class, we’re mainly focused on on-page SEO. However, we do talk about On-site (usability & Technical) and off-page SEO.

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Today we’re going to review how Google Search Console can help you with your SEO

Overview of GSC
Focus on specific dashboards/Reports

The goal of the class is to start getting you familiar with this tool.

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In this class, we go into the Google Business Profile platform and give you some ot our tips and tricks.

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In this class, we cover the ins and outs of Google Analytics 4. We help you navigate the dashboard and what is the most important metric for your business.

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In this class, we walk you through tag manager.

How does Tag Manager work?
There are 3 Main Parts to Tag Manager:

Tag: Tags are snippets of code or tracking pixels from third-party tools. These tags tell Google Tag Manager what to do.

Triggers: They tell the Tag Manager when to do what you want it to do. Want to fire tags on a page view, link click, or is it custom?

Variables: Variables are additional information that GTM may need for your tag and trigger to work.

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In this class, we cover the:

Local SEO Overview
Ranking Factors
NAP (Name, Address, Phone Number)
Reviews

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In this class, we answer the following questions:

What is competitive analysis?
Why spy on your competition?
How to do competitive research
- Reverse Engineering
- Black Hat vs White Hat
- What metrics should you be looking at?
What to use to spy:
- Chrome Dev tools
- Search Operators
- Chrome Extensions
- SaaS Products

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In this class, we show you how to conduct the following audits: Screaming Frog, Content Audit, GMB Everywhere and others.

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In this class, we cover how to conduct a content audit in detail.

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This class covers a culmination of what we have already covered in audits. We take the results, put them together, and figure out a roadmap which we translate into a slide deck.

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In this class, we show you how to report on and analyse data using Google’s Data Studio.

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In this class we cover the following:

How the meta-mapping works template works
How to use the search console to find keywords (see the written guide as a pdf and video)
showed how to do conditional formatting of cells in Microsoft Excell and Google Sheets

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In this class, we go deeper into On-Page SEO.

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In this class, we go through structured data to improve your schema.

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In this class, we discuss how you can optimize images on your website, and use them to improve SEO.

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This is an interactive class where we do a Meta Mapping Exercise together.

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In this class, we introduce Google Ads.

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Following on from the fundamentals we discussed in the previous class, this class builds on keywords, campaigns and auctions to create a campaign.

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In this class, we poke around in the dashboard and show you the important settings to focus on when creating Google Ads.

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In this class, we take you through conversion set up.

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In this class, we take a deep dive into Google Display Ads by covering what display ads are, how to structure them and how to build them.

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In this class, we go through a student’s Google Adwords Editor and show you how to manage it.

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Discovery Ads are a new ad campaign types that Google created. This lesson gives you insight into Discovery Ads and how to set them up.

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In this class, we introduce you to how to optimize a Google Ads campaign.

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This class takes you deeper into optimizing Google Ads.

Go to the Live Class

In this class, we take you through the various pricing strategies for Google Ads.

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Found a bug?

The course is pretty big, huh? And while I try to keep it up to date and error-free, there’s always the chance of gremlins.
If you’ve found a tech issue or some out of date content please add the details to this handy spreadsheet.
(Psst: Don’t worry about typo spotting, we get everything proofread 3 times, but there’s bound to be a few in such a giant course.)